Sunday, June 6, 2010

Planning my first presentation

First off, my apologies for not posting more substantive posts in the past couple of months. This past month, I was busy pursuing a potential break that didn't end up working out, but I'm (relatively) at peace about it.

Secondly, my friend Ferris shot photos of Katrin's completed dress last week, so hopefully I'll be getting the processed images soon and posting them.

Thirdly, I'll be doing another sale this Friday at 434 e 9th st, so everyone come on by!

Fourthly, Ray Lamontagne is coming out with a new album in August! His music is so cathartic for me, and I love his voice -- I can't wait to hear the new album.

I realized it's been a while since my last post about developing as a designer, so I thought it would be good to write one now.
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I left off with mentioning that I had decided to do a presentation for my Fall 09 collection. From the beginning, I told Emily and Noelle that we had a very limited budget, as in, almost nonexistent. Therefore, planning the presentation was an exercise in resourcefulness and the skillful use of smoke and mirrors.

Noelle scored a coup for us by using her real estate contacts to find a space for us. She got us the use of two beautiful duplex apartments at Morgan Court, a luxury apartment building that was very close to Bryant Park. They were looking for exposure and we were looking for space, so it worked out very nicely.

My friend Kellan got me in touch with Barefoot Wines, which hooked us up with wine and bubbly for the presentation.

I contacted different modeling agencies, and got in touch with bookers at Trump, Major, and Direct, whose newer models worked the show for trade (which means you give them clothes worth a certain value in exchange for work done).

Another friend gave me press lists to contact to invite to the presentation. Noelle, Emily, Michelle, and I worked together to invite press and coordinate logistics for the show. My other friends agreed to play live music at the show. Emily's cousin, Doug, gave us a deal on lighting and created an amazing gobos design that flashed the company logo on a nearby building.

Through Craig's List, I was able to get hair and makeup people. Another designer lent us shoes, and the rest of the accessories were either borrowed from my friend Sarah, a jewelry designer, or from the collection of my friend, Diana, who helped with styling my photo shoots. I bought the tights at Strawberry and Ricky's over Halloween.

A bunch of my other friends volunteered to help out day of with dressing the models and other backstage and traffic flow duties.

We contacted press beforehand, getting a preview article on Glamour.com and after meeting with WWD, they came to our show and did a review as well.

Here are some photos, taken of course, by Ferris Vanderveer:
The stage.
The opening scene.



Switched positions.
Graey logo flashed on a neighboring building.




With the models afterward.
With my co-conspirators.

1 comment:

Mikelle Street said...

Wow you have a close group of friends, and a very well connected group lol. I did want to get back in contact with you though. I should be emailing you from a Gmail account sson. The name is 803street.