In the first, Fasanella describes five archetypes of designers:
In the second, she describes categories of fashion entrepreneurs:
In food-chain terms, she's probably Carluccio's rather than River Café. Power to her. Maybe she'll use some of that power to invest in the inventive designers who struggle to achieve anything like her level of commercial success, because here is the bottom line: in fashion, you'll always make more money packaging taste than lobbing little grenades of genuinely new design at the world. But without innovation, taste eventually becomes arid.You need to be able to figure out how to marry creativity and commerce. Predict the kind of products your target customer wants to buy but keep it fresh and new, so that they get excited and have a reason to buy.